Introducing The Fruitcake Redemption Contest

Fruitcake is no joke. But I’ll admit it is easy to make fun of it because there is so much bad fruitcake in the world

We’ve all been served rock-hard slices of rubberized batter packed with garishly colored candied fruit from which the soul has been drained. Those industrial products deserve to be reviled.

We’re looking for people—and we know you are out there because you have shared with us over the years—who love good fruitcake. Everything from a traditional English version to marzipan-filled stollen to panettone and pan forte to Caribbean black cakes. We want to take back fruitcake from the corporate overlords and celebrate the home bakers who do it right.

If there is room in the world for artisan beer and craft sausages, there is a place for true fruitcake.

Join us Sunday, December 10 for our first annual fruitcake contest.

Judging begins at 1 pm.

Three winners will be chosen by our panel of fruitcake aficionados, including

Mayukh Sen of Munchies at Vice

Stephanie Pierson, author and journalist


1. Enter by December 8.

Send an email to fruitcake @ (you will need to close up the spaces in that address). Give us your name and phone number. There is no entry fee.

2. Deliver 1 fruitcake by 12:30 on December 10.

You can also drop them off on December 9 between noon and six. Include a note telling us your name, whatever it is you call your fruitcake, and where the recipe came from. It’s cool to use a recipe from a recent book or one your grandmother gave you forty years ago. Just credit your source. If you made up the recipe yourself, that’s also cool.

3. Enter only a fruitcake which you mixed and baked yourself!

Yeah, we know that seems obvious but someone out there will try something shifty otherwise. The judges get to decide if something is not a fruitcake.

4. Anyone can enter!

Except current employees of the bookstore. You don’t have to be on-premises when judging concludes at 1:30, but if you aren’t, you can’t sample all the other entries.

5. WIN!

Each judge will select a winner, who will get:
Sweet by Yotam Ottolenghi and Helen Goh
$100 Kitchen Arts & Letters Gift Certificate

Super Deluxe Bragging Rights!

Would you rather bake cookies?

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