OP: You're Really Cooking When You're Cooking with Seven-Up!
Seven-Up Co., 1957. Staplebound pamphlet. Very Good.
“Seven-Up can be an exciting new ingredient for those housewives who are always alert for ways to put ‘something extra’ into their favorite recipes. The crystal-clear, lively flavor of 7-Up will take on a new dimension when you do what mealmakers all over the country are doing…using 7-Up in recipes for pie crusts, cakes, meat preparation, salads, desserts, gravies, sauces, and punches.”
There’s not much else to say about the wonders of cooking with 7-Up that isn’t already covered in this lively introduction, but we will draw attention to some of the specified delicacies:
- 7-Up broncos—corn dogs with 7-Up in the batter
- Wild duck basted with 7-Up (it helps take away the “gamey” taste)
- Cheese aspic—cubed “processed cheese” set in lime gelatin and 7-Up with onion, celery, and olives
- Tomato juice cocktail with celery salt and 7-Up
As an aside, for any copywriters who have been told to rein in exclamation point use, please note there is at least one per page—a whole lot of pep packed into a 4” x 6”, 16 page booklet.
Ours is Very Good with photographs and illustrations throughout.
