Yorio, a publicist who has worked with bestselling authors such as Jamie Olover, Ina Garten, and Rachael Ray, offers here a clear-eyed look at the process of getting a cookbook written and published. Her advice, made concrete with examples of current successful cooks, is supplemented with input from editors, agents, book designers, co-writers, food photographers, other publicists (including social media whizzes), and even self-publishing experts for those who want to handle the whole process themselves. Turning pages here we came across dozens of suggestions we wish were followed not only by first-timers but also by established authors.
Paperback. Color photographs throughout.